Atlantis Tanks Q1 Round-Up
New Projects, Product Innovations and What’s Ahead
The first quarter of the year has set a strong pace at Atlantis Tanks, with major project wins, new product developments and continued investment in our manufacturing, team and our customers.
From large-scale power generation installations to expanding product ranges and strengthening our internal focus, it’s been a quarter centred on performance, reliability and long-term thinking.
Delivering for Critical Infrastructure Projects
Atlantis Tanks continues to support high-profile infrastructure and healthcare projects, where fuel storage reliability is non-negotiable.
Backup Power for Healthcare Facilities
We secured and delivered diesel tanks supporting critical resilience requirements within the healthcare sector. Projects like this demand more than just supply they require careful specification, compliance and confidence that systems will perform when needed most.
Alongside this, our work across healthcare continues to grow, building on projects such as St Peter’s Hospital and Queens Hospital where large-capacity fuel storage was essential to maintaining operational continuity.
Read more about powergen fuel storage solutions:
Manchester Airport Power Project
Another standout project has been a bespoke fuel storage solution for backup power at Manchester Airport.
Designed to meet strict operational and safety requirements, this project highlights Atlantis’ ability to deliver engineered solutions for complex, high-demand environments on programme and built for long-term reliability.
Read the case study here:
Global Projects and Repeat Trust
Beyond the UK, Atlantis continues to support international clients where reliability is critical.
Following the successful manufacture and supply of a 10,000 litre diesel tank to the British Embassy in N’Djamena, Chad, we were subsequently awarded a second project supplying a 2,500 litre diesel tank to the British Embassy in Yangon, Myanmar.
Repeat work like this is a strong indicator of trust. When projects are delivered successfully in challenging environments, clients come back and that’s something we continue to build on.
Large-Scale Generator Fuel Installations
We also supported major standby power projects including the delivery of two 37,800 litre generator fuel tanks for a Birmingham installation.
Projects at this scale reinforce the importance of:
- Accurate specification
- Reliable manufacturing
- On-time delivery
- Clear communication throughout
All areas where Atlantis continues to support contractors and project teams as a true partner.
Read the case study here:
Expanding the Imperium® Range
Innovation remains a key focus, and Q1 saw continued development and rollout of the Imperium® modular steel tank range.
Built around flexibility and long-term usability, Imperium® is designed to adapt to changing site requirements helping installers and end users future proof their investment.
Explore the range:
https://atlantistanks.co.uk/imperium-modular-steel-tank-range/
Recent Highlights
- Expansion across oil, lube and waste oil configurations
- Increased availability across key capacities
- Continued adoption across workshop and commercial environments
With features such as removable inspection hatches, top-mounted fittings and modular adaptability, Imperium® continues to gain traction across multiple sectors.
New Rainwater Harvesting Range
Q1 also saw the launch of our new rainwater harvesting systems, designed to help customers reduce mains water usage and make better use of natural resources.
Built to suit different levels of demand, the range includes:
- Stream – Simple, effective solutions for garden use
- Cascade – Enhanced performance for larger or shared spaces
- Torrent – Designed for higher-demand domestic and commercial applications
For more complex requirements, bespoke systems can also be designed to match specific site needs.
Explore the rainwater harvesting range:
This launch reflects a broader focus on sustainability and expansion giving customers and businesses practical, scalable solutions that reduce costs while supporting environmental goals.
Supporting Installers and Resellers
Beyond products, Q1 has been focused on giving our customers the tools and support they need to succeed.
The Atlantis Reseller Guide
We launched a practical guide designed to help resellers sell smarter and protect margin, particularly in a competitive market where price pressure is high.
The guide covers:
- How to handle price objections confidently
- How to upsell specification and value
- How to avoid costly specification mistakes
- How to position Atlantis as the premium choice
Fill in the form to access the guide:
https://shorturl.at/jALD9
Reliability Over Price is What Customers Value
A conversation we had in the first quarter of this year captured something important.
A client approached us after hearing from two separate contacts that Atlantis was the most reliable tank supplier they’d worked with. Based on that alone, they asked us to price a day tank.
We were upfront from the start. The specification was highly bespoke and relatively small, meaning costs might not make commercial sense.
Their response? They wanted us to do it anyway.
They weren’t going anywhere else. Reliability was the priority.
It’s a simple example, but it reinforces what Atlantis Tanks is built on. Transparency, doing things properly and delivering solutions customers can depend on.
Trade Portal and Customer Support
We continue to invest in tools that make life easier for installers and resellers including our online trade portal, which gives customers access to key information, personalised pricing and resources whenever they need it.
This is part of a wider focus on being more than just a supplier providing practical support that fits around how our customers actually work.
Promotions and Customer Incentives
Q1 also saw a series of promotions designed to give something back to our customers and reward their continued support.
Valentines Steel Promotion
Love was in the air at Atlantis Tanks for Valentines with our “Steel Your Heart” promotion offering discounts across the Atlantis steel tank range.
YETI Cooler Backpack for Summer Promotion
Our customers enjoyed getting ready for summer with our Free YETI Cooler Backpack when meeting the minimum spend threshold as part of our Q1 promotion.
Ongoing Installer Benefits
These promotions sit alongside our core offers, including:
- 10% discount for new domestic oil tank installers
- 1% cashback on online orders
- Price match guarantee
Learn more:
Strengthening the Atlantis Team
As demand continues to grow, so does our team not just in numbers, but in focus.
This quarter, we stepped away from day-to-day operations for a team session at The English Distillery in Suffolk. It wasn’t about big speeches or surface-level messaging it was about clarity.
Jon Mytton, Managing Director, set the tone early:
“Sales figures are vanity… but profit is sanity.”
Led by Riley Mytton, the session focused on building a business that’s disciplined, accountable and sustainable not just chasing volume, but doubling down on what Atlantis does best.
Later, our sales coach Andy Beech challenged the team with a simple question: who here is in sales?
At first, only a few hands went up. By the end, everyone was standing.
Because whether you weld, deliver, invoice, design or sell everyone plays a role in whether a customer comes back.
It was a valuable reset, and one that sharpens how we move forward as a business.
Looking Ahead
With strong momentum from the first quarter, the focus for the months ahead is clear:
- Continued growth across power generation projects
- Further expansion of the Imperium® range
- Ongoing support for installers and resellers
- Continued focus on reliability, delivery and customer excellent experience
Got a Project in Mind?
Whether you’re planning a large-scale power generation installation, upgrading your fuel storage, or looking to make better use of rainwater, Atlantis can help you get it right first time.
Speak to our team today on 0330 999 1100
or explore the full range online:
