Cereals 2023: Our top 3 takeaways

Back in June, we exhibited at the annual Cereals Exhibition. This year, the event was held at Thoresby Estate in Perlethorpe, Nottinghamshire – the perfect setting for the world’s leading arable industry technical event.

What is Cereals?

Cereals is an essential event for arable farmers and companies that specialise in farming equipment, arable technology and innovative farming solutions.

Visitors enjoy thousands of product demos from the biggest names in the arable supply industry and  gain access to Cereals-exclusive deals. There are also free talks and educational events on offer where attendees get to pick the brains of the industry’s key opinion leaders.

We also got to spend time with some of the industry’s most innovative thought leaders and showcase our extensive range of products. There was a buzz throughout this year’s exhibition, with lots of positive farming developments to celebrate.

The voice of the customer

Cereals is one of our favourite events for catching up with our existing customers and meeting new faces.

We love finding out what’s on our customers’ minds, hearing about the latest trends and learning about any concerns within the industry. And just as in previous years, we kept our ears to the ground.

Here are our top 3 takeaways from Cereals 2023:

Low-level fill points

Many visitors told us that tanker drivers delivering fuel wouldn’t fill tanks if the fill point wasn’t at a low level. That’s why most of our tanks have fill points at low levels. If this isn’t the case, we combat the problem by supplying low-level fill point cabinets that are installed alongside the tank.

Bigger capacity tanks

Customers said they prefer buying our bigger tanks so they can get lower prices on bulk quantities of fuel. They also told us that the bigger tanks reduced downtime by helping them make sure there was always enough fuel to cover unexpected peaks in demand.

 Fuel filtration

Tractor filters are supposed to run approximately 750 hours without needing to be changed, but visitors told us that they are typically only running for 300 hours before that change is needed. To solve this problem and bring costs down, farmers are turning to solutions that filter the fuel as it goes into the tank.

Finding out what’s important to our customers means that we can tailor the solutions we offer and source new products to solve common problems, keeping our range up-to-date and helping you to keep your operations running smoothly.

If you’d like to talk to us about any issues that your business is experiencing or if you’d like some advice on the best fuel supply solutions for your needs, give us a call on 0330 999 1100 or email [email protected].